High Horse

This project was a new business pitch for a hemp-infused cocktail seeking a rebrand of its product. With multiple flavors involved, the team and I created a light-hearted brand that had a mythology story we felt would resonate with the target audience.

Credits:

Creative Direction, 😎
Copywriter, Scott McCoy
Illustrator, Jessica Paige Dawson

Creative Direction
Branding
Package Design

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