Sr. Digital Art Director + Creative Mastermind

TCU Basketball

With new collegiate NIL rules and regulations happening more and more, the TCU Men's and Women's basketball teams wanted to give their athletes experience in a real, high-end brand photo and video shoot. My role was to concept two studio sets, and lead the full shoot with our in-house production teams. We had 2 hours to shoot 25 athletes on two sets, so organization was paramount.

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Creative Director, Rolando Guerrero

Videographer, Philip Garcia

Photographer, Pamela Peck

Focus Puller, Emmali Bradley

Senior Set Stylist, Andrea Cook

Set Stylist, Tauri Partin

Grip, Michael Reyes

BTS, Ross Jennings, Cooper Collinge, and Alexis Finnigan

For Agency Habitat and Lowtown Studios